A logo with a reason behind every line.
Most people looking for a logo need more than a logo. They need to be understood quickly by the right customers. So every mark I design starts with a conversation about your business, not a mood board.
A logo is a mark. A brand is the meaning behind it.
Without that meaning, even a beautiful logo does very little commercial work. That's why I always start with strategy: who you are, who you're for, and what makes you the obvious choice.
The thinking behind the marks
Each of these started with a business problem, not a style.
Axis Strength
A triangle for the A and a sliver cutting through it for the X, the axis. Together they make a mountain peak, from something Sean said about reaching your potential.
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John O'Sullivan
An O and an S that also form a compass, pointing to South County Dublin. One mark, three meanings, entirely his.
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Foxstone
A fox head drawn from Foxrock's local heritage, so a brand-new builder felt rooted in the area from day one.
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Sean Kennedy Fitness
An SK monogram built around one idea, balance, with none of the aggression of typical fitness branding.
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Douglas & Stewart
Three offset bars from a brick course that carry the D and the S, for a builder named after the owners' two dogs.
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A logo that works everywhere you need it.
On full payment, the copyright is yours. No licence fees, no watermarks, no strings.
- Every version: primary, stacked, icon and badge, in colour, reversed and mono
- Colour and typography: exact CMYK, Pantone, HEX and RGB values, with font guidance
- Logo guidelines: clear rules you can hand to any printer or developer
- Complete files: SVG, PNG, PDF and EPS, labelled and ready for print and web
- Stationery: business card, letterhead and compliments slip, print-ready
Common questions
What's the difference between a logo and a brand identity?
A logo is the mark. A brand identity is the whole system around it: colours, type, graphic style, tone of voice and the rules for using them. The logo gets you recognised; the identity makes everything you put out look like the same, trustworthy business.
Why not just use Canva, AI or a logo generator?
They're fine for a placeholder. The problem is that thousands of other businesses are using the same templates, so you end up looking like everyone else at the exact moment you need to stand out. A generator also can't tell you what your brand should say.
I'm not sure if I need a logo or a full rebrand. How do I decide?
If people already understand what you do and trust you, a new logo may be enough. If you're starting out, changing direction or competing with bigger names, you probably need the strategy too. Arrange a call or ask for a free review and I'll tell you honestly which one you need.
Do you work with businesses outside Dublin?
Yes. I'm based in Dún Laoghaire and work with clients all over Ireland, such as Warren McCreery in Kilkenny. Most of the work happens over video calls, with in-person meetings when they help.
Launching, growing or changing? Let's talk about your brand.
A 30-minute call about where you are and what your brand needs to do. No pitch. If you're not ready to talk yet, ask for a free review of your current brand instead.