Starting out or stepping up? Make sure you look the part.
Send me whatever you've got: a website, a LinkedIn page, a logo, even just a business name. I'll look at it personally, and within 48 business hours you'll get a short, plain-English email with the three things I'd fix first.
Who it's for
Starting out
You're about to launch, or you launched in the last year. You need clients to trust you before you've built a track record, and first impressions are doing most of the selling.
Stepping up
You've grown, you're charging more, or you're going after bigger clients. The business has moved on, but the way it looks hasn't caught up.
What I'll look at
- First impression: can a stranger tell what you do, and who it's for, in a few seconds?
- Credibility: does the brand look as good as the service you actually deliver?
- Standing out: could a competitor's name be swapped onto yours without anyone noticing?
- Next step: is it easy for an interested client to get in touch?
No website yet? That's fine. I'll look at what clients will see first, whether that's your LinkedIn, your logo or your pitch, and tell you what to get right before you launch.
What it isn't
It's not an automated report, and it's not a sales pitch in disguise. If it's useful and you want to talk it through, we can. If not, that's fine too.
What an audit can lead to
The free review is a short version of the audits I've run for much bigger clients. Here's what fixing what those audits found was worth:
Conversion rate, after a UX redesign
The audit, a competitor review and user research showed people struggling to order on a phone. We redesigned the quote form and key pages, and the Irish site's conversion rate nearly tripled.
Leads for a new homes launch in Killiney
The audit came first: the site scored 13 out of 100 for mobile speed, and 92% of visitors left after one page. We fixed the site, then ran the campaign. It reached 785,000 people, and 30% of sales were put down to digital.
Leads for new homes in Dublin 15
The audit found the "Register" button didn't work on a phone, and there was no way back to the site after signing up. We fixed both before the campaign started. Over the next eight months it brought in more than 2,000 leads, and when a new phase launched, an email to those leads helped it sell out on preview night.
All three projects were run by my agency, Red Man Media, in 2015 and 2016.
What happens next
No pressure, and no obligation.
You send it
Your website, LinkedIn, logo or just the business name. Whatever a new client would see first.
I look at it
Personally, the way a potential client would, and then the way a designer would.
You get three fixes
A short, plain-English email within 48 business hours, with the three things I'd change first.
We talk, if it helps
If you'd like to go through it together, we can book a call. If not, the fixes are yours to keep.
Read the case study"Barry asked me questions I'd never thought about before."