Look like the builder they'd trust with the keys.
Homeowners and clients judge a builder long before the first site visit: on the van outside a neighbour's house, the hoarding on the road, the website they check that evening. I build construction brands that look as solid as the work behind them.
Good builders often look like everyone else.
Hard hats, house outlines, a hammer, a roof. Most construction logos borrow the same few pictures, so the firm with forty years of experience looks no different from the one that started last week. That makes it hard to win the better jobs, and easy for the conversation to turn to price.
Foxstone
A new builder with over 40 years of combined experience and a name nobody knew. A fox head drawn from Foxrock's heritage made it feel rooted in the area from the first flag.
Read the Foxstone story
Douglas & Stewart
A builder named after the owners' two dogs, ready for bigger projects. The mark is built from a course of bricks, and it carries onto vans, flags, stationery and tenders.
Read the Douglas & Stewart story
Regan Construction
A firm that had grown into bigger, more complex projects, with a brand that hadn't kept up. The refresh gave Regan a strong green it can own on every site.
Read the Regan story
A construction brand has a hard life.
It gets printed on hoardings, wrapped round vans, embroidered on hi-vis, stamped on hard hats and squeezed into the corner of a tender document. So I design it to survive all of that, not just to look good in a presentation.
- Reads from across the road: a mark that still works small, in one colour, or at speed on a van
- Works on rough surfaces: versions for embroidery, vinyl, mesh banners and site signage
- Looks right in a tender: templates that make your bids look as organised as your sites
- Has a reason behind it: something about your place, your people or your craft, so it's yours and nobody else's
Hard hats and PPE
Site flags and signage
Company brochures
Tender folders
Social media
Websites
Selling a new development?
Buyers meet a new scheme on a hoarding, a property portal and a brochure long before they walk into a showhouse. When several developments launch in the same area, the one that looks made for its place is the one people register for. Here's how I brand a development, from site plan to sold out.
Discover
The site, the area and who's going to buy. I look at the location, the house types, the prices and the schemes you're up against.
Define
One clear story for the development: who it's for, why here, and what makes it different. Everything after this says the same thing.
Design
The development's identity: logo, colours, type and imagery, with simple guidelines so your agents, sign makers and printers get it right.
Launch
Everything buyers see before and on launch day: hoardings, flags and signage, the brochure, the development website, showhouse pieces and social ad designs.
Support
New phases, house types and price releases, kept on brand, so phase three looks as good as phase one.
I design the brand and the material. Your selling agent or marketing team runs the ads, portals and email, and I make sure they have everything they need.
New homes brands
Five new homes schemes, from Kilcock to Ashbourne. Each mark had to sell homes from a hoarding, a brochure and a phone screen, often before the first house was built.
What buyers see
A few pieces from two developments: Heathfield in Dublin 11, which I branded, and Wafre Lodge in Ashbourne, where I led the design team.
Site billboards
Entrance signage
Brochures
Development websites
Launch social pages
Social media ads
Launch press ads
Site maps and house types
Proof from real launches
Two launches from my agency days. We audited each site before any money went on ads, then ran the campaign. Today I focus on the brand and design, and the same thinking goes into every piece.
Leads for a new homes launch in Killiney
The audit came first: the site scored 13 out of 100 for mobile speed, and 92% of visitors left after one page. We fixed the site, then ran the campaign. It reached 785,000 people, and 30% of sales were put down to digital.
Leads for new homes in Dublin 15
The audit found the "Register" button didn't work on a phone, and there was no way back to the site after signing up. We fixed both before the campaign started. Over the next eight months it brought in more than 2,000 leads, and when a new phase launched, an email to those leads helped it sell out on preview night.
Both projects were run by my agency, Red Man Media, in 2016.
"Red Man Media delivered and exceeded our expectations with regards to our digital marketing campaigns. They understood our needs and were very responsive to our requirements. They delivered fantastic results for the development and we would not hesitate in recommending them."
What you get
Every project starts with strategy: the work you want more of, the clients you want to win, and who you're up against for it.
- Brand strategy
- Logo and identity
- Colour and type system
- Vehicle livery
- Hoardings and site signage
- Workwear and PPE
- Tender and proposal templates
- Development brochures and launch material
- Website
- Brand guidelines
Common questions
I'm setting up a new construction company. When should branding happen?
Before you letter the first van or order the first hoarding. Rebranding a fleet and a set of hoardings costs far more than getting it right at the start, and the first jobs are when you most need to look established.
We've traded for years under our current logo. Should we change it?
Not always. If people already know and trust the name, a careful refresh that keeps what they recognise may be all you need. If you're losing bigger jobs to firms that simply look more professional, it's worth a proper look. I'll give you an honest view on a call.
Can you work with our sign makers and van wrap supplier?
Yes. You get production-ready files and clear guidelines, and I'm happy to talk to your suppliers directly so the finished van matches the design.
Do you work outside Dublin?
Yes. I'm based in Dún Laoghaire and work with clients all over Ireland. Most of the work happens over video calls, with site visits when they help.
New firm, bigger projects or a brand you've outgrown? Let's talk.
A 30-minute call about where you are and what your brand needs to do. No pitch. If you're not ready to talk yet, ask for a free review of your current brand instead.