A new business, practice or programme with an opening date.
Name, identity, signage and website, ready together, so you open looking like you've been there for years.
I help businesses and organisations build a brand people trust, so they win the clients and funding they're after.
20+ years of brand work for







New customers, a bigger contract, a funder or a board: whoever you need to win is judging you on what they see first. Your brand has to earn that trust for you, on every card, sign and screen.
Name, identity, signage and website, ready together, so you open looking like you've been there for years.
Your work has improved faster than your brand. We close that gap without losing what people already know you for.
We work out what you now need to be trusted for, and change only what has to change.
Read how we built it"I've worked with plenty of designers in corporate firms, but going out on my own was a completely different experience. Barry helped me not just define my brand, but think ahead to what I'd need next, before I even realised it myself."
New firms, growing firms and established names, each needing to be taken seriously.





Plus Warren McCreery, Douglas & Stewart, Regan Construction, Schorman, Sport for Business, The Design Corner and more.
See all case studiesSo I start with your business, not a sketchbook. Each of these twenty-four marks came out of a strategy first.
See the logo work
It's a small change in order that makes a big difference to how the finished brand works for you.
Before BOCD I set up and ran my own agency, Red Man Media, working with names like Cairn, Glenveagh and McGarrell Reilly, as well as Down Syndrome Ireland and Dún Laoghaire-Rathdown Local Enterprise Office. I've hired people, taken risks and put my own name over the door, so I know how much rides on getting the brand right.
Now I work directly with businesses that are launching, growing or changing. You get the standards I learned working for big organisations, and one person who knows your business inside out.
Away from the desk I'm usually halfway through a DIY job, in the gym or the pool, on the golf course, or watching the rugby. DIY and branding have more in common than you'd think: measure properly first, and what you build will last.
Clients tend to say the same thing: I ask the questions nobody else asked, and I think ahead to what you'll need next.
"Working with Barry has been a really pleasant and successful experience! Barry brought purpose to the design of my new logo, capturing the essence of 'Sean Kennedy Fitness' in the most efficient way possible."
"Barry met with us personally and designed a logo from the ground up. The logo is over 10 years old and it remains strong, still doing the job we intended it for."
A 30-minute call about where you are and what your brand needs to do. No pitch. If you're not ready to talk yet, ask for a free review of your current brand instead.