Insights
Straight answers for businesses launching, growing or changing.
The questions I get asked most, answered properly. No jargon, no fluff, and nothing you need to hire me to use.
Articles
Starting out
What to sort out with your brand before you go out on your own
The order to do things in, what can wait, and the mistakes that cost the most to undo.
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Estate agents
Estate agent branding: what you need on day one
Boards, your PSRA details, a website and the rest. What a new agency actually needs before the first valuation.
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Choosing what you need
Logo, brand or rebrand: which one do you actually need?
An honest way to work out how much help you need, including when the answer is "not much".
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The going out on your own checklist
Everything your brand needs before launch day, in one printable checklist.
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