Creating a bold & trustworthy brand for John O'Sullivan Property Consultants
John O'Sullivan Property Consultants is a newly established real estate consultancy in Dublin, offering personalised, expert guidance in the residential property market. With a deep understanding of the local landscape and a commitment to excellence, John wanted to position himself as a trusted advisor in an industry dominated by well-established firms.
However, launching a new business in a competitive field required more than just expertise, it required a strong, recognisable brand and an online presence that instilled confidence and credibility. John needed a brand identity that reflected his professionalism, local knowledge, and dedication to guiding clients through every step of their property journey.
Website: www.josp.ie
Client: John O'Sullivan Property Consultants
Sector: Real Estate
Services provided:
• Consultation
• Brand Discovery & Strategy
• Logo Design & Visual Identity
• Copywriting, Messaging & Tagline
• Website UI Design
• Brand Style Guidelines
The Challenge: Standing out in a competitive industry
The real estate sector is crowded with firms that often blend into one another. For John’s business to succeed, we needed to tackle three key challenges:
Creating a unique brand identity – Most property consultants use predictable branding. John needed a fresh, distinctive look that would make a lasting impression.
Communicating trust and expertise – As a new firm, building credibility was essential. His brand had to immediately convey professionalism and reliability.
Designing a website that works for him – The online presence had to be intuitive, engaging, and optimized for potential clients searching for property consultants in Dublin.
The Solution: A brand that inspires confidence & trust
I took a strategic approach, beginning with in-depth consultations to understand John’s vision, target audience, and competitive landscape. The result? A brand identity and website that set him apart and positioned him as a trusted name in Dublin real estate.
A meaningful logo rooted in guidance & local expertise
The logo design is inspired by a compass, symbolising guidance, direction, and expertise in navigating the property market. The initials “JOS” are subtly woven into the design, creating a recognisable and personal emblem.
A subtle nod to locality
The compass subtly points southeast—representing the specific area of Dublin where John operates, reinforcing local expertise and precision.
A professional & approachable visual identity
The colour palette and typography were carefully chosen to reflect trust, professionalism, and warmth, ensuring the brand appeals to clients looking for personalised and knowledgeable real estate advice.
A website designed for a seamless client experience
A user-friendly website was essential for showcasing John’s services and attracting new clients. The process included:
Competitor Research: Identifying opportunities to differentiate John from similar firms.
Information Architecture & Copywriting: Structuring the website for intuitive navigation and crafting compelling messaging.
Wireframing & Prototyping: Creating a seamless, engaging, and visually appealing digital experience.
High-Fidelity UI Design: Bringing it all together into a professional, cohesive online presence.
"Barry opened my eyes to alternative options and style, helping me stand out in a crowded and competitive industry."
“Barry is a fantastic designer and branding specialist to work with. From the moment I met him he asked me questions that I had never considered so that he could get an idea of what my requirements were.
My own vision was probably at the beginning limited and traditional in style and Barry opened my eyes to alternative options and style. The design that we finalised on was very different to my initial thoughts and I’m extremely happy with it. I operate in a very crowded and competitive industry, having branding that looks like everyone else is not the way to go and it was Barry who opened my eyes to that.
The efficiency of the process. Barry was always one step ahead of me and was thinking about things that I didn’t think about.
It very much defines who I am and what I am. People within the industry have commented about my brand and are very positive about it. To get ahead I have to stand out from the crowd, Barry has helped me to do.
Yes, definitely. I have worked with designers for years in my role within a larger corporate firm. Going out on my own was like stepping into the dark with total uncertainty of what was ahead of me. Not only did Barry define and design my brand, he was think about the next step before I had time to consider what was next.”
John O’Sullivan,
Managing Director,
John O’Sullivan Property Consultants
