John O'Sullivan Property Consultants is a newly established firm dedicated to offering personalised property consultancy services in Dublin. With a deep understanding of the local market and a commitment to excellence, John sought to create a brand identity that would stand out in a competitive industry and resonate with clients seeking trustworthy and knowledgeable real estate guidance.
The goal was to establish a strong brand identity and a user-friendly website that reflects John's commitment to guiding clients through their property journeys with expertise and precision.
Website: www.josp.ie
Client:
John O'Sullivan Property Consultants
Sector: Real Estate
Services provided:
Consultation
Discovery & Strategy
Logo design
Visual identity design
Copywriting, messaging and tagline
Website UI design
Brand style guidelines
The Idea
The logo mark is centered around the theme of a compass, symbolising guidance, direction and navigation in the property market. The initials "JOS" are intricately woven into the logo design, creating a unique and recognisable emblem. This logo represents John's dedication to expertly guiding clients through their property journeys.
The compass also subtly points to the southeast, highlighting the specific area of Dublin where John operates, adding a layer of local relevance and precision.
My Approach
To capture John's vision and objectives, I conducted thorough consultations and discovery sessions. This involved understanding his goals, target audience and the competitive landscape. The insights gathered were pivotal in shaping the brand strategy and visual identity.
I then moved on to the creative phase, developing a brand identity that embodies John's professional yet approachable nature. The logo design, visual elements, and colour palette were meticulously crafted to ensure consistency and appeal across all brand touch points.
The website design process began with extensive competitor research to identify opportunities for differentiation. I then crafted the information architecture, ensuring a logical and intuitive structure that enhances user experience. Sketching and copywriting followed, laying the groundwork for effective communication and visual appeal.
Wireframing and prototyping were crucial steps in visualising the website's layout and functionality. These prototypes allowed for iterative testing and refinement, ensuring that the final design was both user-friendly and aligned with John's brand identity. The high-fidelity UI design brought everything together; creating a cohesive and engaging digital presence that supports John's business goals.
"Barry opened my eyes to alternative options and style, helping me stand out in a crowded and competitive industry."
“Barry is a fantastic designer and branding specialist to work with. From the moment I met him he asked me questions that I had never considered so that he could get an idea of what my requirements were.
My own vision was probably at the beginning limited and traditional in style and Barry opened my eyes to alternative options and style. The design that we finalised on was very different to my initial thoughts and I’m extremely happy with it. I operate in a very crowded and competitive industry, having branding that looks like everyone else is not the way to go and it was Barry who opened my eyes to that.
The efficiency of the process. Barry was always one step ahead of me and was thinking about things that I didn’t think about.
It very much defines who I am and what I am. People within the industry have commented about my brand and are very positive about it. To get ahead I have to stand out from the crowd, Barry has helped me to do.
Yes, definitely. I have worked with designers for years in my role within a larger corporate firm. Going out on my own was like stepping into the dark with total uncertainty of what was ahead of me. Not only did Barry define and design my brand, he was think about the next step before I had time to consider what was next.”
John O’Sullivan,
Managing Director,
John O’Sullivan Property Consultants
