Sean Kennedy Fitness is a personal fitness coaching, offering 1-on-1 coaching for men and women aged 30 to 60. Sean's approach emphasises holistic well-being, combining physical fitness with mental health and work-life balance to help busy professionals, parents and students achieve sustainable results. His personalised coaching plans aim to overcome common barriers like lack of motivation and inconsistent routines.
Despite his success, Sean felt that his current brand didn’t fully reflect his values or differentiate him in a crowded market. He sought a refreshed visual identity and brand strategy that would highlight his commitment to holistic wellness and resonate with his target audience, positioning him as a leading fitness coach in Dublin.
Client: Sean Kennedy Fitness
Sector: Fitness & Health
Services provided:
Consultation
Discovery & Strategy
Logo design
Visual identity design
Copywriting, messaging and tagline
Graphic design
Brand style guidelines
The Challenge
As Sean sought to grow his business and establish himself as Dublin’s go-to fitness coach, he recognised that his current brand identity lacked the impact and clarity needed to communicate his core values of commitment, positivity, and balance. Sean wanted a visual identity and brand strategy that resonated with his target audience of busy professionals, parents, and students, while also differentiating him from local competitors.
The key challenges were:
Differentiating from a crowded market of gyms and fitness coaches.
Communicating a holistic, balanced approach to fitness that goes beyond just physical appearance.
Creating a strong, recognisable logo and visual identity that captures Sean’s dynamic personality and approach to coaching.
My Solution
I started with an initial in-depth discovery phase to understand Sean’s vision, values, audience, and unique strengths. This exploration guided the development of a bold, dynamic brand identity centered on the concept of balance, integrating physical, mental, and emotional well-being. The new tagline, "Find Your Balance for Life," encapsulates this holistic approach and appeals to clients seeking sustainable health.
The visual identity features a dynamic figure symbolising movement and growth and incorporates Sean’s initials (S+K) for that personal touch. The bold typography merges professionalism with approachability, while the vibrant colour palette conveys creativity, energy, and distinction. Furthermore, I refined Sean’s brand tone to be friendly, knowledgeable, and motivational, ensuring it resonates with clients looking for a fun yet professional fitness experience.
"Barry brought purpose to the design of my new logo, capturing the essence of ‘Sean Kennedy Fitness’ in the most efficient way."
"Working with Barry O’Connor Design has been a really pleasant and successful experience!
The entire process from start to finish has been made easy by Barry in the way he conducts his services. I never fully realised the level of detail that goes into redesigning a logo and branding. Barry has brought purpose to the design of my new logo which captures the entire meaning of ‘Sean Kennedy Fitness’ in the most efficient way possible.
The design completely aligned with my current vision as Barry took a deep dive into the meaning behind my brand and the services that we provide to our clients. The most satisfying aspect of the design process is seeing the idea come to life, from our very first consultation to the end product itself.
I would highly recommend Barry’s services as there is so much more to your branding than the eye can see. Barry’s creativity makes the whole process much more comfortable. I’m delighted that I chose to work with Barry and I’m sure if you made the same decision yourself you won’t regret it!"
Sean Kennedy,
Owner, Sean Kennedy Fitness
