Helping Sean Kennedy Fitness Stand Out with a Powerful Brand Identity
Sean Kennedy Fitness is more than just personal training, it’s a holistic coaching experience that blends fitness, mental well-being, and balance to help clients achieve long-term results. Sean works with busy professionals, parents, and students aged 18 to 80, offering personalised 1-on-1 coaching that fits into their lives, not the other way around.
But while his coaching was transforming lives, his brand wasn’t working as hard as he was. His logo and visual identity lacked the strength, clarity, and differentiation needed to establish him as Dublin’s go-to fitness coach. Sean needed a brand that reflected his approach, dynamic, professional, and results-driven, while standing out in an overcrowded fitness market.
Client: Sean Kennedy Fitness
Sector: Fitness & Health
Services provided:
• Brand Discovery & Strategy
• Logo Design & Visual Identity
• Copywriting, Messaging & Tagline
• Graphic Design
• Brand Style Guidelines
The Challenge: A brand that wasn’t pulling its weight
Sean had built a strong reputation as a personal trainer, but his branding didn’t communicate his unique approach. He faced three major challenges:
• Blending into the crowd – The fitness industry is saturated with generic branding. Sean needed an identity that was uniquely his.
• Communicating his holistic approach – His coaching wasn’t just about physical fitness; it was about sustainable health and balance, but his branding didn’t reflect this.
• Creating a recognisable, professional brand – He needed a logo and visual identity that felt dynamic, trustworthy, and aligned with his mission.
The Solution: A brand built for growth
Through an in-depth discovery process, I helped Sean redefine his brand from the ground up. The result? A bold, strategic brand identity that speaks to his values and connects with his audience.
A meaningful tagline
"Find Your Balance for Life."
This tagline captures Sean’s philosophy—fitness isn’t just about how you look; it’s about creating a balanced, healthy lifestyle that lasts.
A dynamic logo with a personal touch
The new logo features a strong, movement-inspired mark that incorporates Sean’s initials (S+K). It symbolises growth, energy, and transformation, everything his coaching represents.
A vibrant, distinctive colour palette
We moved away from predictable gym colours and introduced a fresh, energetic palette that stands out while conveying motivation, trust, and vitality.
Typography that balances strength & approachability
The bold, modern typeface blends professionalism with an inviting, supportive tone—perfectly aligning with Sean’s coaching style.
Messaging that speaks directly to His audience
His brand voice is now clear, motivational, and approachable, ensuring his messaging connects with busy individuals looking for real, lasting fitness solutions.
"Barry brought purpose to the design of my new logo, capturing the essence of ‘Sean Kennedy Fitness’ in the most efficient way."
"Working with Barry has been a really pleasant and successful experience!
The entire process from start to finish has been made easy by Barry in the way he conducts his services. I never fully realised the level of detail that goes into redesigning a logo and branding. Barry has brought purpose to the design of my new logo which captures the entire meaning of ‘Sean Kennedy Fitness’ in the most efficient way possible.
The design completely aligned with my current vision as Barry took a deep dive into the meaning behind my brand and the services that we provide to our clients. The most satisfying aspect of the design process is seeing the idea come to life, from our very first consultation to the end product itself.
I would highly recommend Barry’s services as there is so much more to your branding than the eye can see. Barry’s creativity makes the whole process much more comfortable. I’m delighted that I chose to work with Barry and I’m sure if you made the same decision yourself you won’t regret it!"
Sean Kennedy,
Owner, Sean Kennedy Fitness
