A bold identity built for high-profile partners.
Sport for Business is a networking, media and events organisation that connects leading businesses with Irish sport. It needed an adaptable identity that would strengthen recognition and hold its own beside the sponsors and partners it works with.
A flexible, recognisable identity that captured the energy of sport and the professionalism of business.
A bold, modern visual system built around a dynamic SB monogram and a strong, contemporary colour palette.
The new identity improved recognition across events, media and partnerships.
From stencil to something with presence.
The previous logo was a green stencil wordmark. Sitting next to big sponsor brands, it didn't carry the weight the organisation had earned.
An S and a B, in one shape.
The new mark combines the S and B into one shape inside a circle, with a bold magenta and purple palette that stands out at events, on screen and beside partner logos. It's simple enough to work as a social icon and strong enough for an exhibition wall.
“Barry and his team at Red Man Media played an instrumental part in designing the look and feel of Sport for Business. In doing so they lifted us beyond where we were and played a large part in our success.”
Launching, growing or changing? Let's talk about your brand.
A 30-minute call about where you are and what your brand needs to do. No pitch. If you're not ready to talk yet, ask for a free review of your current brand instead.