A cleaning company rebranded to win more business clients.
Schorman is a long-established, Irish-owned contract cleaning company serving offices, residential blocks, schools and healthcare settings across Dublin and North Wicklow. Its reputation was strong, but its branding was dated and struggled online. The rebrand set out to build trust with property managers and facilities teams and support more business enquiries.
A dated identity that didn't communicate the quality or scale of their services, and struggled online.
A clean, contemporary identity and an SEO-focused website that communicate reliability, quality and trust.
Better recognition, stronger B2B credibility and a consistent digital presence that supports enquiries.
A traditional logo for a modern service.
The old identity was a boxed, traditional wordmark that said very little about the quality of the work. To win larger business contracts, Schorman needed to look as fresh and well run as the offices it cleans.
Two droplets, one S.
Two swirling water droplets in a circle stand for purity and cleanliness, and together they quietly form the S of Schorman. A crisp, modern typeface carries the professionalism, and the line “Cleaning... it's all in the detail” says the rest.
“It was a pleasure collaborating with Barry and Red Man Media. After liaising with the team, they provided me with a full visual identity design solution and a new website design. The results are there. My brand message is now cohesive and consistent. I'd recommend Red Man's services highly.”
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