A fresh visual Identity for Schorman Cleaning.

Schorman Cleaning Services, based in Dublin, Ireland, specialises in providing comprehensive cleaning solutions for offices, apartments, schools, and hospitals. Recognising the need for a revitalised image that resonates with modern audiences, the company embarked on a journey to revamp its visual identity.

Before the redesign, Schorman Cleaning Services faced challenges with a dated and uninspiring visual identity that failed to convey the company's professionalism and commitment to cleanliness. The logo lacked personality and struggled to make a memorable impression in a competitive market. The company sought to reposition itself as a contemporary, reliable, and customer-centric cleaning service.

Client: Schorman Cleaning

Sector: Contract Cleaning

Services provided:
• Consultation
• Discovery & Research
• Logo design
• Visual identity design
• Graphic design
• Website design

Comparison of Old and New Schorman Cleaning Logos – Brand Transformation and Modernisation
Schorman Cleaning Logo Concept Rationale – Story and Purpose Behind the New Design
Schorman Cleaning Brand Colour Palette – Fresh and Modern Colours for a Professional Identity
Schorman Cleaning Tagline and Brand Pattern – Consistent Messaging with a Clean, Professional Design

The solution

The revitalised logo, visual identity and website design received positive feedback from both existing and potential customers. The modernised visual elements successfully conveyed the company's commitment to cleanliness and professionalism. The rebranding efforts contributed to increased brand recognition, setting Schorman Cleaning Services apart in the competitive market.

Schorman Cleaning business card design
Schorman Cleaning letterhead and business stationery design
Derek Ivers | Schorman Cleaning

It was a pleasure working with Barry and the Red man media team. After liaising with them, they provided us with a full visual identity design service and a new website design. This involved building an SEO friendly website, brand new logo, and stationary suite. The results are there. My brand message is now cohesive and consistent. I’d recommend Red man’s services highly

Derek Ivers,
Director, Schorman Cleaning

Schorman Cleaning website UI design displayed on laptop screen
Schorman Cleaning vehicle graphics
Schorman Cleaning presentation folder design
Schorman Cleaning portable rollup banner design