Case studies · Financial recruitment

A boutique recruiter, trusted from day one.

Camden Recruitment Partners is a boutique financial recruitment consultancy specialising in senior roles across Dublin's funds and asset management sector. As a new firm with no existing brand, it needed an identity that would communicate credibility, professionalism and a people-first approach from launch.

ClientCamden Recruitment Partners
MomentLaunching a new firm
SectorFunds and asset management recruitment
ScopeIdentity, website, print and events
Camden Recruitment Partners logo over a teal photo of a city bridge
The challenge

A professional brand that communicated trust and expertise without blending into the corporate recruitment landscape.

The solution

A modern identity system built around connection, clarity and warmth, to reflect their boutique, people-first approach.

The result

Camden launched with a cohesive, credible brand that strengthens their positioning in the financial sector.

01 · The identity

Two curves, one partnership.

Recruitment runs on relationships, so the mark was built around one. Concentric curves stand for the founders' partnership and their work with clients and candidates. Where the curves connect, they show mutual trust and a commitment to strong partnerships.

The mark also carries the four values Camden set for itself: accountability, integrity, resilience and excellence.

Concept board explaining the Camden mark: concentric curves, connection, and the values accountability, integrity, resilience and excellence
02 · The system

Teal, gold and room to breathe.

A deep teal and a warm gold give Camden a calm, confident look. A pattern made from the mark ties everything together, from the website and job search to brochures and exhibition stands.

Camden C mark in white over a repeating teal pattern made from the mark

“Barry is an extremely creative designer. His brand identity work hit the mark and provided great results for our business. I highly recommend him for any brand design related projects.”

Mark StephensDirector, Camden Recruitment Partners

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