Connecting sport and business with a modern visual identity
Sport for Business is a networking and events company that facilitates partnerships between businesses and sports organisations. The company's existing logo did not fully capture its values and purpose. As a result, the company sought a new logo and visual identity that reflected its brand message and positioning.
The Challenge
The challenge for the project was to create a flexible and adaptable visual identity that could be used across multiple channels. Additionally, the new design had to appeal to their target audience and differentiate itself from its competitors.
The design process began with a discovery phase, which included client meeting, interviews and research. The goal was to understand Sport for Business's values, purpose, and positioning in order to create a visual identity that truly reflected the company. This informed the creation of a bold and modern logo and visual identity that aligned with their goals.
The Solution
After several rounds of visual research, brainstorming, concept creation and ideation, a dynamic logo incorporating the letters "S" and "B" was chosen as the final design. The logo was designed with a bold, sans-serif typeface with a contemporary colour palette. A comprehensive visual identity system was also developed, including typography, colour palette, and guidelines to ensure consistency across all touchpoints.
The Result
The new logo and visual identity successfully communicate Sport for Business's values and purpose, increasing recognition and awareness of the brand. The design is modern, dynamic, and versatile and it has been successfully applied across a range of applications. The visual identity system has been implemented across all touchpoints, including the website, social media channels and event collateral. The discovery phase ensured that the new visual identity truly reflects Sport for Business's values and purpose, making it a powerful tool for connecting business and sport.
Client Satisfaction
“Barry and his team at Red Man Media played an instrumental part in designing the look and feel of Sport for Business. In doing so they lifted us beyond where we were and played a large part in our success”.
Rob Hartnett, CEO, Sport for Business.
