Crafting the visual Identity design for The Design Corner

The Design Corner is a network of independent craft designers, makers and creators, supported by the Dun Laoghaire-Rathdown Local Enterprise Office. They wanted to establish a strong visual identity for the brand. The design work on the branding project included logo design and development, graphic design, promotional and marketing design, identity guidelines, e-commerece website design and overall brand strategy.

The Design Corner Letterhead Design - Clean, Professional Stationery
The Design Corner Business Card Design - Sleek and Modern Branding

The Challenge

The main challenge was to create a new logo and visual identity that would captured the essence of The Design Corner, while also incorporating the visual identity of the Local Enterprise Office. We wanted to ensure that the identity would be instantly recognisable, visually appealing, and reflective of the brand's values and personality.

Initial Sketch and Idea for The Design Corner Logo Design - Creative Process

The Solution

To create an identity that accurately represented The Design Corner and reflected the values and personality of the brand we began by conducting a discovery and research sessions with all stake holders. This involved understand their vision, goals and objectives for the new entity. We also conducted researching into their target audience and competitors to get a feel for the marketplace the new brand was going to compete in. Once we had completed the strategy phase we began the creative process.

Explanation of The Design Corner Logo Design Concept - Strategy and Purpose
The Design Corner Brand Colour Palette - Vibrant and Cohesive Branding
The Design Corner Brand Tagline - Capturing the Essence of the Brand
The Design Corner Brand Pattern - Geometric and Stylish Visual Element

We began the creative process with visual exploration and research by brainstorming ideas and concepts for the look and feel of the new logo and visual identity. Once we had a range of concepts, we refined and developed them into a selection of potential designs to present to the client.

The final design concept for The Design Corner draws inspiration from simple geometric shapes combined to form the silhouette of the letter D. The integration of these shapes not only reflects the unity and diversity within the community of designers and makers but also symbolises the harmony between tradition and innovation in craftsmanship.

Grid Display of The Design Corner Business Cards - Variety and Versatility
The Design Corner Branded Tote Bag - Fashionable and Eco-Friendly Merchandise
The Design Corner Christmas Shop Swing Tag - Festive and Informative Label
The Design Corner Enamel Pin - Stylish Accessory Supporting Artisans
The Design Corner Spring Shop Swing Tags - Fresh and Seasonal Branding
The Design Corner Brand Guidelines - Consistent and Comprehensive Brand Identity
The Design Corner Outdoor Civic Media Banner Design - Eye-Catching Advertisement

Client Satisfaction

“I found Barry and the team at Red Man Media to be fully engaged and understood the design dictates of each and every project. They have a close understanding of the diversity in the craft & design sector in the county and have generated items that reflect the quality and talent within the network.”

Suzanne May, The Design Corner.

The Design Corner Large Trade Show and Exhibition Display Design - Impressive Brand Presence
The Design Corner Flyer Design for Seasonal Campaigns - Informative and Engaging Promotion
The Design Corner Social Media Post Design - Engaging and Shareable Content
The Design Corner Website Homepage Design - User-Friendly and Visually Appealing Interface
The Design Corner E-commerce Marketplace Website User Interface Design - Seamless Online Shopping Experience
The Design Corner Roll-up Banner Design - Portable and Attention-Grabbing Branding
The Design Corner Pop-up Shop Front Signage Design - Inviting and On-Brand Storefront
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