One brand for 30 independent makers.
The Design Corner is a curated retail space for 30 independent craft designers and makers, supported by Dún Laoghaire-Rathdown Local Enterprise Office. It ran as a seasonal pop-up shop in Dún Laoghaire, and needed a brand that worked from the shopfront to the swing tags.
The brand needed a clear identity that unified 30 independent makers while sitting alongside the Local Enterprise Office.
A geometric, craft-inspired identity that communicates creativity, quality and collaboration.
The Design Corner has a cohesive, professional identity that carried through every season, from the shopfront to the swing tags.
Many makers, one name over the door.
The brand had to unite a very diverse group of creators under one umbrella, sit comfortably beside the Local Enterprise Office's own identity, and bring people through the door every season.
Simple shapes, plenty of personality.
A geometric D, built from simple shapes, suggests unity, structure and craftsmanship. The missing corner stands for the corner shop itself, and stops the mark reading as a plain letter. Bold crimson and a heavy condensed wordmark give the brand energy, holding its own beside the LEO identity without competing with it.
The system grew into colour, type, packaging, signage, marketing templates, seasonal campaigns and a full design for an online store. The line “Be amazed, inspired and proud of local talent!” carried it from the coffee cups to the billboards.
“I found Barry and the team at Red Man Media to be fully engaged and understood the design dictates of each and every project. They have a close understanding of the diversity in the craft & design sector in the county and have generated items that reflect the quality and talent within the network.”
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