Case studies · Community sport · Foxrock

A historic crest, refreshed for the next generation.

Geraldines P. Moran GAA Club was formed in 1886 and is based across Foxrock and Cabinteely. The club's crest was refreshed to unify its identity, strengthen community pride and modernise how the club looks, without losing the history behind it.

ClientGeraldines P. Moran GAA Club
SectorCommunity sport
ScopeCrest refresh
Geraldines P. Moran GAA Club crest on a yellow and black jersey
The challenge

The old crest was overly detailed and difficult to use consistently across teams, merchandise and digital platforms.

The solution

A modern, simplified crest that honours the club's heritage symbols while delivering clarity and strong visual impact.

The result

The new crest unifies the club's identity and works across every team, kit and channel.

01 · The starting point

Plenty of history, hard to reproduce.

The club is named after Lord Edward Fitzgerald. Its old crest was detailed and full of meaning, but hard to reproduce cleanly on jerseys, signage and social media. The brief was to simplify it without losing the story.

The old detailed Geraldines P. Moran crest beside the new simplified crest
Old crest and new.
02 · The crest

Every symbol earns its place.

Three stars reference the Moran family motto, “shine in darkness”. The fox's head stands for Foxrock, Carraig an tSionnaigh. St Brigid's Cross represents Cabinteely, and a football and sliotar sit side by side for both codes.

Flat colour and a bold circular frame mean the crest works as well on a jersey as it does as a tiny profile picture.

The new Geraldines P. Moran GAA Club crest in yellow and black with stars, a fox's head, St Brigid's Cross, a football and a sliotar

“It was a pleasure working with Barry on the redesign of our club crest. From the very beginning, he understood the importance of honouring our club's heritage while creating something modern and versatile. The result was more than just a crest. Barry provided us with a full visual identity system that we're proud to use across all our teams and materials.”

Paul O'ConnorGeraldines P. Moran GAA Club

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